Avant-garde, radical, daring – CITROËN
Founded in 1919 by a visionary French
inventor and dreamer, Andre Citroën, CITROËN automobiles have been driven by
innovative thinking, bold engineering and breathtakingly creative design ever
since. CITROËN still stands proud as one of the world’s most distinctive and
iconic automotive brands which is evident in all CITROËN and DS products.
In February 2013, Sime Darby Automobiles
Pty Ltd acquired the distribution of CITROËN vehicles in Australia. Since the
acquisition, it has grown the sales of the CITROËN brand significantly,
creating the awareness of the brand in Australia and with the ever increasing CITROËN
dealer network. CITROËN is a brand with a rich history and Sime Darby has the
opportunity now to take the brand to the next level in the Australian market.
With a customer focus we aim to implement innovative distribution and loyalty
programs that will allow CITROËN to leverage its desirable products that
provide more than just A to B motoring and with it profitable growth for both
us and our dealerships.
CITROËN PARRAMATTA, a subsidiary of Sime
Darby Automobiles Pty Ltd, opened for business in February 2014. CITROËN
PARRAMATTA is dedicated exclusively to CITROËN with modern showroom and
workshop equipped with a comprehensive range of factory diagnostic and service
tools with the staff trained to care for CITROËN as only a specialist can.
CITROËN PARRAMATTA provides quality sales and service of new and used CITROËN
vehicles. With excellent service and customer facilities, our commitment to
after-sales service ensures that your CITROËN gets the best ongoing care
available. We also have factory trained technicians for vehicle servicing, as
well as staff to assist with finance, insurance, parts and accessories.