Sime Darby
Sime Darby CITROËN

Avant-garde, radical, daring – CITROËN

Founded in 1919 by a visionary French inventor and dreamer, Andre Citroën, CITROËN automobiles have been driven by innovative thinking, bold engineering and breathtakingly creative design ever since. CITROËN still stands proud as one of the world’s most distinctive and iconic automotive brands which is evident in all CITROËN and DS products.

In February 2013, Sime Darby Automobiles Pty Ltd acquired the distribution of CITROËN vehicles in Australia. Since the acquisition, it has grown the sales of the CITROËN brand significantly, creating the awareness of the brand in Australia and with the ever increasing CITROËN dealer network. CITROËN is a brand with a rich history and Sime Darby has the opportunity now to take the brand to the next level in the Australian market. With a customer focus we aim to implement innovative distribution and loyalty programs that will allow CITROËN to leverage its desirable products that provide more than just A to B motoring and with it profitable growth for both us and our dealerships.

CITROËN PARRAMATTA, a subsidiary of Sime Darby Automobiles Pty Ltd, opened for business in February 2014. CITROËN PARRAMATTA is dedicated exclusively to CITROËN with modern showroom and workshop equipped with a comprehensive range of factory diagnostic and service tools with the staff trained to care for CITROËN as only a specialist can. CITROËN PARRAMATTA provides quality sales and service of new and used CITROËN vehicles. With excellent service and customer facilities, our commitment to after-sales service ensures that your CITROËN gets the best ongoing care available. We also have factory trained technicians for vehicle servicing, as well as staff to assist with finance, insurance, parts and accessories.